Ecosystem Partnering from PartnerPath
by Diane Krakora – CEO
Ron Huddleston, SVP ISV Alliances at Salesforce.com spoke at the Cloud Channel Summit event a couple weeks ago. He stressed the channel is not shifting to a cloud platform as fast as the market and that channels are missing out on massive opportunities.
Huddleston outlined his five steps vendors should take to channel cloud success:
1. Build an organization born for the cloud
He stressed the creation of a new channel organization designed for the cloud, instead of trying to enhance existing channel programs designed for traditional software.
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